Are you worried that you won’t be able to reach your target market after you purchase a mobile medical vehicle? Sometimes an issue that occurs is that people who need healthcare might not even be aware that your mobile medical vehicle exists. Limited awareness of your mobile health services can lead to underutilization and missed opportunities. It can cause people to miss important opportunities for healthcare.
Our team at AVAN Mobility has manufactured countless mobile medical vehicles for organizations all over North America. We’ve learned ourselves about how important it is to advertise and market a product to have the biggest reach and impact possible.
Our aim in writing this article? To help your organization step up its game in advertising and marketing. As you read this article, you’ll learn some helpful and actionable advertising strategies that you can use to boost the reach of your mobile healthcare program.
What are the top 5 ways to advertise a mobile medical vehicle?
Getting the word out about your mobile medical vehicle is the first step to start helping those in need. The broader your reach is, the more people will know about your vehicle, and that means you’ll have a bigger impact on your target market. Here are five simple and actionable strategies to advertise your mobile medical vehicle:
1. Online presence
In 2023, it’s projected that the United States will invest nearly $300 billion in digital and internet advertising, and this spending is expected to surge to over $440 billion by 2027. Having a strong online presence is a must in today’s digital age. Here’s how to do it:
Website: Create a user-friendly website. Make sure it’s easy to navigate and provides essential information like your services, location, and schedule. Your website should work well on both computers and mobile devices.
Social media: Use social media platforms like Facebook, Twitter, and Instagram. Share updates, patient success stories, and health tips. Engage with your followers by responding to their questions and comments.
Online ads: Consider targeted online advertising, such as Google Ads or Facebook Ads. These can help you reach potential patients in your area. Set a budget and carefully choose your target audience.
2. Community outreach
Engaging with your local community is a fantastic way to connect with potential patients. Here are two ways you can start doing that:
Local events: Attend or organize health fairs, community events, or workshops. These events provide opportunities to interact with your community, offer on-site services, and distribute informational materials.
Partnerships: Try to collaborate with local healthcare providers, clinics, and nonprofits. These partnerships can help you get referrals and spread the word about your services. Work together to provide comprehensive care.
3. Traditional marketing
Don’t underestimate the power of traditional marketing methods. While it may seem outdated, a large number of people still look at paper-based material. Keep it straightforward:
Flyers and brochures: Design simple, easy-to-read flyers, leaflets, and brochures. Distribute them to local businesses, libraries, and community centers. Include your organization’s contact information and a brief overview of your services.
Radio and local newspapers: Consider running radio ads or placing ads in local newspapers, especially if your target audience includes older or less digitally connected individuals. Keep your message clear and concise.
4. Patient testimonials
Showcasing the positive impact you have on patients can be a powerful advertising tool. Let’s take a look at a few ways you can advertise with this method.
Share stories: Highlight success stories from your patients. Share their real experiences, and emphasize the positive outcomes of your services. Use simple language to make the stories relatable.
Testimonial videos: Create short video testimonials from satisfied patients. Videos are engaging and build trust. Keep the videos short and easy to understand.
Here is an example of a testimonial:
5. Educational workshops
Educational workshops establish you as a trusted source of information. Here’s how to go about it:
Health workshops: Host educational workshops on relevant health topics in your community. Keep the content simple and actionable. Provide practical tips for maintaining health.
School involvement: Collaborate with local schools to offer health education and screenings. This helps you reach families and build trust within the community. Keep your presentations engaging and informative.
Use these strategies in your advertising plan, and remember to keep your message simple, personable, and community-focused. If you follow some of these strategies, more people will eventually hear about your mobile medical vehicle and spread the word about its impact.
6. Mobile medical vehicle branding and decals
When it comes to spreading the word about your mobile medical vehicle, the way it looks can make a big difference. Consider these ideas for wrapping and decals:
Eye-catching design: Consider a visually appealing wrap for your vehicle. Use bright colors and clear fonts to make it easy to read from a distance. Include your logo prominently.
Key information: Display essential details on the vehicle, such as your organization’s name, contact information, and a brief tagline. Make it easy for people to understand who you are and what you do.
Impactful imagery: Consider adding images that represent your mission. That might be photos of your innovative vehicles in action or images that evoke a sense of community and care. Visuals can leave a lasting impression.
Call to action: Include a simple call to action on the vehicle, like visiting your website or calling a specific number for more information. Encourage people to take the next step.
Maintain professionalism: While being creative, ensure that the design maintains a professional look. This builds trust and credibility, essential for a healthcare-focused service.
Why is it important to advertise your mobile medical vehicle?
Advertising your mobile medical vehicle is not just about spreading the word; it’s about creating a positive impact on your community. Let’s dive deeper into why it’s important:
1. Visibility for your mission
Advertising boosts the overall visibility of your organization’s mission.
Raise awareness: When you advertise your mobile medical vehicle, you’re letting your community know that you’re there to help. People can’t benefit from your services if they don’t know you exist. Advertising helps bridge that gap.
Spread the word: Your vehicle might be the key to improving healthcare accessibility for many in your area. Through advertising, you’re extending a lifeline to those who need it most.
Connect with your audience: Effective advertising connects you with the individuals and families in your community who require your services. It creates a bridge and makes it easier for them to reach out and access the care they need.
2. Building trust
When more people know about your mobile healthcare program, it builds trust.
Shows reliability: Trust is a huge factor in healthcare. When you advertise, you’re telling your community that you’re reliable and dependable. It’s a way of saying, “We’re here for you, always.”
Credibility: Advertising makes your organization more credible. It shows that you’re serious about what you do and that you’re dedicated to serving your community.
Professional image: A well-advertised mobile medical vehicle conveys confidence and trust, and also presents a professional image. It reflects the care and attention to detail you put into your services.
3. Maximizing outreach
One of the biggest goals of advertising your mobile medical vehicle is increasing the outreach of your program.
Reaching more people: Advertising extends your reach far beyond what word-of-mouth can achieve. It ensures that you touch as many lives as possible.
Efficiency: Cost-effectiveness is key. Advertising can be a more efficient way to connect with potential patients and offer your services. It maximizes the impact of your efforts.
Increasing impact: The more people you serve, the greater your impact. Advertising enables you to serve a larger number of individuals, making a significant difference in the community.
4. Community engagement
The more people that know about your mobile medical vehicle, the more that the community around you will engage with it.
Local engagement: Your mobile medical van is an integral part of the local community. When you advertise, you’re engaging with your neighbors, friends, and families. You’re showing that you care.
Partnerships: Effective advertising can attract potential partners and supporters who share your mission. It opens doors to collaboration and resources that can further enhance your services.
Feedback and improvement: Engaging with your community through advertising also allows you to receive valuable feedback. This input can guide improvements and tailor your services to better meet local needs.
Advertising your mobile medical vehicle is like turning on a beacon for those in need. It’s the gateway to building trust, reaching more individuals, and deeply engaging with your community. So, don’t hesitate—get the word out and make a positive difference in the lives of those you serve.
You found this article while looking for more information on how to better advertise your mobile medical vehicle to heighten its impact in your target communities.
You learned about the top 5 ways to do that, along with why it’s so important to continually keep up your advertising.
At AVAN Mobility, we’re dedicated to your mobile healthcare program’s success. That’s why we design and manufacture top-quality mobile medical vehicles, empowering organizations like yours to extend their reach and serve more people. However, owning the vehicle is just one piece of the puzzle. To truly make a difference, it’s essential to take an active role in promoting your mobile medical vehicle.
From here, you should read our article on how much a mobile medical vehicle costs in the U.S. This will give you a little more clarity on whether these vehicles are within your organization’s budget.
If you’re struggling to figure out how your organization will be able to afford a mobile medical unit, take a look at our article on the top 6 ways to apply for mobile health grants.